Turn cold outreach into shipper conversationsTurn LinkedIn and cold email into a steady stream of new shipper conversations
We build you a founder led LinkedIn and cold email system in 30 days that brings in qualified conversations every week, so you are not stuck begging for referrals or manually chasing prospects all day.
How we generate demand
If your pipeline depends on referrals and random outreach, you are exposed
Most freight forwarders tell us:
"LinkedIn is just for recruiters, not freight."
"We post once in a while and nothing happens."
"Cold email at scale sounds great, but we do not know where to start."
"Every shipper conversation comes from my personal network. There is no real system."
Result:
Feast and famine shipment volume
Missed RFQs sitting in inboxes
No predictable way to add new shippers when you need them
You are great at moving freight. You should not also have to be a marketing engineer.
What we install for you
We call it your Freight Pipeline System. A complete infrastructure build in 30 days.
Founder Authority
Turn your founder into a visible authority on LinkedIn. Design a simple content lane around your trade lanes and strengths.
- Founder-led posts
- Profile optimization
Targeted Lists
Build a clean, targeted shipper list. Define ideal shippers by lane, volume, and mode. Verify decision makers.
- Verified decision makers
- Lane-specific targeting
Email Infrastructure
Set up cold email infrastructure that actually delivers. Domains, DNS, warmup, and deliverability-friendly templates.
- Inbox rotation
- Spam-proof setup
Multichannel Outreach
Orchestrate multichannel outreach. Cold email opens the door, LinkedIn warms up the contact.
- Sequenced follow-ups
- Cross-channel sync
How it works
Pipeline Audit call
We look at your current lanes, volumes, and how you are getting shippers today, and decide if outbound can realistically move the needle.
30 day build
We write your LinkedIn content plan, build your lists, and set up all email infrastructure and sequences. You keep full visibility and access.
Launch and optimize
We launch campaigns, monitor replies, and adjust messaging based on live data so the system keeps improving instead of dying after week one.
Your results timeline
what happens after onboarding
Define & Setup
Build the foundations of your GTM engine. We align on your ICP, map your accounts, build your messaging, and connect the tools.
By the end of Week 2, every core system is live and ready for launch, with a shared dashboard that lets you see everything in one place.
Connect & Build
We integrate your CRM, ad platforms, data sources (Clay), and outbound tools. Simultaneously, we define your content hubs and messaging.
Systems are connected, pixels are verified, and your messaging library is populated.
Ready to Launch
Foundation proven and ready to scale. Your engine is built, tested, and handed over with full documentation.
You have a predictable pipeline generation machine ready to be turned on.
Inputs collected
- Questionnaire completed
- ICP interviews / kickoff workshops
Define & Map
- ICP & Persona Matrix
- 500-2,000 ABM accounts mapped
Connect Systems
- CRM + ads + Clay + outbound tools
- Tracking and pixels verified
Create Hubs
- ContentIQ Notion • Messaging library
- ForwardIQ Hub dashboard
Outcome
- Foundation proven and ready to launch.
Who this is for
This is a fit if you:
- Run a freight forwarding company doing 1M to 10M per year
- Have at least one person who can take sales calls
- Want a predictable way to create new shipper conversations, not just "more followers"
Not a fit if you:
- Are under 1M revenue or have no capacity for more shipments
- Expect results without replying to leads or taking calls
End-to-End Demand Generation
From the first touchpoint to the signed contract.
Awareness
LinkedIn Ads & Content
Capture
Lead Magnets & Webinars
Conversion
Qualified Meetings
Revenue
Closed Won Deals
Where we shine.
Helping 500+ GTM teams master their market.
$4.2M Pipeline
Generated for a Series B Fintech in 12 months.
300%
Increase in qualified booked meetings.
14 Days
Average time to launch full campaigns.
"ForwardIQ became our #1 outbound growth engine outperforming every paid channel we tried."
Christian Hed
CMO
"ForwardIQ managed to create a total of 30 sales opportunities throughout our collaboration. They made countless efforts and I feel like they really understood our ICP."
Braden Nolan
Vice President
"It's been a pleasure working with the ForwardIQ team. We've reached a total of almost 14,000 leads, that led to 32.8% reply rate, which is unique for our industry."
Yee Lin Loke
Director & Digital Strategist
"It's been the best collaboration and experience working with ForwardIQ. In terms of communication, we get quick response and all the information we need."
Joe DeWulf
Co-founder
"I feel super supported by ForwardIQ and like I'm not bringing ideas to the table, everything is included and you are proactive."
Brian Ragone
CEO & Founder
"Prior to working with ForwardIQ, we were sending all of our messages manually to try to get business and some of our campaigns were performing very poorly."
Max Gowing
CEO & Founder
"It's been great working with ForwardIQ in helping us identify new opportunities to go for. In the last 24 hours, ForwardIQ sent me 5 good quality leads."
Austin Evans
VP of Sales
"Conversion from response to booking a meeting was very strong. We got 250 leads per month with up to 40% conversion rate and appointments set."
Paloma Hernandez
Head of Sales
"Constantly, we've been receiving leads every day on a weekly basis, between 6 and 15 replies since we started on week 2."
Christian Hed
CMO
"ForwardIQ managed to create a total of 30 sales opportunities throughout our collaboration. They made countless efforts and I feel like they really understood our ICP."
Braden Nolan
Vice President
"It's been a pleasure working with the ForwardIQ team. We've reached a total of almost 14,000 leads, that led to 32.8% reply rate, which is unique for our industry."
Yee Lin Loke
Director & Digital Strategist
"It's been the best collaboration and experience working with ForwardIQ. In terms of communication, we get quick response and all the information we need."
Joe DeWulf
Co-founder
"I feel super supported by ForwardIQ and like I'm not bringing ideas to the table, everything is included and you are proactive."
Brian Ragone
CEO & Founder
"Prior to working with ForwardIQ, we were sending all of our messages manually to try to get business and some of our campaigns were performing very poorly."
Max Gowing
CEO & Founder
"It's been great working with ForwardIQ in helping us identify new opportunities to go for. In the last 24 hours, ForwardIQ sent me 5 good quality leads."
Austin Evans
VP of Sales
"Conversion from response to booking a meeting was very strong. We got 250 leads per month with up to 40% conversion rate and appointments set."
Paloma Hernandez
Head of Sales
"Constantly, we've been receiving leads every day on a weekly basis, between 6 and 15 replies since we started on week 2."
Paloma Hernandez
Head of Sales
"Constantly, we've been receiving leads every day on a weekly basis, between 6 and 15 replies since we started on week 2."
Austin Evans
VP of Sales
"Conversion from response to booking a meeting was very strong. We got 250 leads per month with up to 40% conversion rate and appointments set."
Max Gowing
CEO & Founder
"It's been great working with ForwardIQ in helping us identify new opportunities to go for. In the last 24 hours, ForwardIQ sent me 5 good quality leads."
Brian Ragone
CEO & Founder
"Prior to working with ForwardIQ, we were sending all of our messages manually to try to get business and some of our campaigns were performing very poorly."
Joe DeWulf
Co-founder
"I feel super supported by ForwardIQ and like I'm not bringing ideas to the table, everything is included and you are proactive."
Yee Lin Loke
Director & Digital Strategist
"It's been the best collaboration and experience working with ForwardIQ. In terms of communication, we get quick response and all the information we need."
Braden Nolan
Vice President
"It's been a pleasure working with the ForwardIQ team. We've reached a total of almost 14,000 leads, that led to 32.8% reply rate, which is unique for our industry."
Christian Hed
CMO
"ForwardIQ managed to create a total of 30 sales opportunities throughout our collaboration. They made countless efforts and I feel like they really understood our ICP."
Paloma Hernandez
Head of Sales
"Constantly, we've been receiving leads every day on a weekly basis, between 6 and 15 replies since we started on week 2."
Austin Evans
VP of Sales
"Conversion from response to booking a meeting was very strong. We got 250 leads per month with up to 40% conversion rate and appointments set."
Max Gowing
CEO & Founder
"It's been great working with ForwardIQ in helping us identify new opportunities to go for. In the last 24 hours, ForwardIQ sent me 5 good quality leads."
Brian Ragone
CEO & Founder
"Prior to working with ForwardIQ, we were sending all of our messages manually to try to get business and some of our campaigns were performing very poorly."
Joe DeWulf
Co-founder
"I feel super supported by ForwardIQ and like I'm not bringing ideas to the table, everything is included and you are proactive."
Yee Lin Loke
Director & Digital Strategist
"It's been the best collaboration and experience working with ForwardIQ. In terms of communication, we get quick response and all the information we need."
Braden Nolan
Vice President
"It's been a pleasure working with the ForwardIQ team. We've reached a total of almost 14,000 leads, that led to 32.8% reply rate, which is unique for our industry."
Christian Hed
CMO
"ForwardIQ managed to create a total of 30 sales opportunities throughout our collaboration. They made countless efforts and I feel like they really understood our ICP."
Frequently asked questions
How long until we see results?
Do I need to provide the leads?
Is this compliant with spam laws?
What tech stack do you use?
Let's Get Started!
Schedule a 30-minute call with ForwardIQ leadership to learn how our outbound strategy and sales tools help generate qualified leads and close deals.